Having researched social marketing strategy thoroughly and implemented it the last couple of years. Here I share with you a guide for my findings as well as how to bring it bang up to date for 2015.
For years, SEO has been one of the key foundations of digital marketing and that is only going to strengthen in importance. Is your SEO strategy focused on satisfying the search engine algorithms or is it focused on improving your user’s experience, answering their needs, and facilitating their search for knowledge? All brands must develop a sustainable organic search strategy that involves a dedicated consumer-focused approach that answers questions, entertains, and helps customers through every stage of the buying cycle. It’s about total online brand presence, not just keyword rankings. Continue reading